Comparison: Amazon vs. IO Scout
Many people believe that Amazon product research tools are just a good alternative. However, there are some things you need to consider before deciding between a similar product or Viral Launch.
This comparison will allow you to understand the differences between these two products and more so, compare Amazon product research tools against Viral Launch. So, let's see what Amazon vs IO Scout.
Both are product research tools; however, the difference between these two is how they're marketed. Viral Launch is for amazon.com and it does not advertise anything else. However, in comparison to IO Scout it offers a full features package and it's main selling point is its performance.
The performance of a product depends on how much effort it takes to get to the top of search engine result pages (SERPs). For example, if the entire sales team at Amazon spent a whole day trying to get a product to the top of SERPs, it will be there for a couple of days or maybe even weeks, but if it takes two employees or even a single employee, it will take one day to get there.
With IO Scout, the sales team can spend hours every day optimizing, re-optimizing and promoting a product category. If a product is within the prime keyword phrases, then the search engines will start showing it higher on SERPs.
In Amazon vs IO Scout, there is a difference in using Viral Launch and Product Research Tools. With Product Research Tools, you just plug in a product and it'll show you all the relevant information on the product.
However, if you want to know more about the product or market, then you have to use Viral Launch. It gives you detailed information on each category and your competitors' too.
Using Viral Launch you can figure out your competitors' keyword phrases, location, product knowledge, industry knowledge, competition, competitors, and competition details on each category. You can also do a free Google Trends report on a product and see how that category is doing so you can optimize it.
Both Viral Launch and Product Research Tools have more powerful reporting tools. These reports allow you to see what product category is performing well.
If you want to know more about your competitors and the competition, then you have to use Viral Launch. Viral Launch will show you detailed competitor data and you can even see the latest competitor's keyword phrases.
You can even get your competitors' location. I've seen some of the competitors' location by city too.
In Amazon vs IO Scout, it depends on how much effort you want to put into marketing and getting your products to the top of SERPs. If you want a better product research tool, you might want to compare Amazon product research tools against Viral Launch.